1. Personalized Portfolio Management: PMS provides personalized investment management services tailored to the individual needs and preferences of clients. The portfolio manager assesses the client's investment objectives, risk tolerance, liquidity needs, and investment horizon to construct and manage a portfolio accordingly.

2. Discretionary Management: PMS is a discretionary investment service, meaning the portfolio manager has the authority to make investment decisions on behalf of the client without obtaining prior approval for each transaction. This allows for timely decision-making and efficient portfolio management.

3. Customized Investment Strategies: PMS offers a range of investment strategies, including equity-oriented, debt-oriented, or a combination of both. The portfolio manager formulates an investment strategy based on the client's goals and preferences, such as growth, income, or a balanced approach.

4. Direct Equity Investments: PMS often involves direct investments in equities, giving clients exposure to individual stocks. The portfolio manager conducts in-depth research and analysis to identify suitable investment opportunities and construct a portfolio of stocks that align with the investment objectives.

5. Portfolio Diversification: PMS emphasizes portfolio diversification to manage risk. The portfolio manager spreads investments across various asset classes, sectors, and securities to reduce the impact of individual investment risks and capture potential opportunities in different market conditions.

6. Regular Monitoring and Reporting: The portfolio manager closely monitors the portfolio, tracking the performance of investments and making necessary adjustments based on market conditions and investment objectives. Regular reports and updates are provided to clients to keep them informed about the portfolio's performance.

7. Fee Structure: PMS typically involves a fee structure that includes a management fee charged as a percentage of the assets under management (AUM). In addition, there may be performance-based fees tied to the portfolio's performance relative to a benchmark or predefined targets.

8. Regulatory Oversight: PMS providers are regulated by financial regulatory authorities in their respective jurisdictions. The regulations aim to ensure investor protection, transparency, and compliance with guidelines related to portfolio management, reporting, and client interactions.